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#WPA11yMeetup is starting in 10 minutes! Join us for Accessible Firebrand: “Why can’t I use my brand color there, and if not there, then where?” with Deneb Pulsipher & Mark Alvis #WordPress #a11y #accessibility https://us02web.zoom.us/webinar/register/8217436916640/WN_TJZT1ARGRcCffMGZWHbXNA
ZoomWelcome! You are invited to join a webinar: WordPress Accessibility Meetup: Accessible Firebrand: “Why can’t I use my brand color there, and if not there, then where?”: Deneb Pulsipher & Mark Alvis. After registering, you will receive a confirmation email about joining the webinar.Every company is strongly invested in their brand colors, even when these don’t meet contrast ratio requirements against their site’s background color. From an accessibility specialist’s perspective, it’s essential to know where these colors cannot be used, but from a designer’s practical and aesthetic perspective, it’s important to know where and how they can safely be used to build brand identity.
In this session, you’ll learn how and why companies are often inclined to use their brand colors in inaccessible ways. Together, we’ll examine real-world uses of brand colors in places that are clear and not-so-clear violations of the WCAG and other accessibility principles. We’ll discuss ways to demonstrate the problem to the company decision-makers, including tools that can help illustrate the problem. We’ll suggest arguments to use to persuade decision-makers to change their tactics. Perhaps most importantly, we’ll go over how companies can engagingly use their brand colors on their site in ways that don’t violate accessibility principles. This will make it so that decision-makers don’t balk as much at abandoning their inaccessible uses.
This meetup will be live-captioned.
Thanks to our sponsors, Kinsta and Equalize Digital Accessibility Checker.